/docs/modules/lead-scoring
Lead scoring & explainer
The score was never the hard part; the reason was. FlashFender turns the existing lead score into plain language your desk can act on.
What you can do
- See “why this lead” summaries — “visited the VDP 4×, opened 2 emails, needs a quote not a follow-up”
- Explainable scoring on the existing lead-score logic, surfaced in the CRM
- Prioritize the desk’s time with reasons, not just numbers
Honesty
The explainer is derived from the existing scoring model and recorded signals — it explains the score, it does not guarantee the lead buys. No prediction is marketed as certainty.
See also: CRM / Leads and After-hours AI.